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Privacy Rights Requests Are on the Rise, Are You Prepared?

By Alisa Fetic


It doesn’t matter if you receive just a handful each month or hundreds per day, meeting privacy rights request or DSARs is something that can be quite time consuming. Today, utilizing automated DSAR solutions is a smart move for organizations that receive a lot of these requests.


However, if your business is only receiving a few DSARs, it is still a good idea to consider the increase in privacy laws throughout the world and the growing awareness of consumer rights, which will make DSARs from today look very different than what they will be tomorrow.


With any type of privacy program, preparedness and readiness are essential to ensure compliance. With more state laws passing in the United States and the data protection laws throughout the Middle East, Africa, and Asia coming into force, the requirement for some type of automated DSAR solution is growing. This is true for all size companies – small and large. Organizations can become fully equipped for DSARs that are coming if they implement the proper privacy rights management program utilizing automated verification, intake, and redaction capabilities now.


Increased Privacy Laws Results in Increased Privacy Rights Awareness


In 2016, the GDPR was introduced. Since it came about, the understanding related to privacy rights has grown significantly. Not only that, but it is something that continues to grow and evolve.


It’s estimated that by 2023, around 65% of the global population will have personal information protected by privacy regulations. This is up by 10% compared to 2021. The rising coverage created by privacy laws will eventually result in a more widespread understanding of privacy rights.


Additionally, the CCPA – California Consumer Privacy Act – was a significant milestone and marked an all-new age for privacy standards in the U.S. It granted those in California a unique set of consumer rights and empowered those individuals to take charge and manage the data that is being handled by various organizations. On a larger, global scale, there are draft laws in India and China that provide substantial privacy rights for about 33% of the world’s population.


In the past five years, the introduction of more privacy laws has resulted in several high-profile enforcement actions making the headlines. Also, there have been several large data breaches that have helped to reinforce an increased interest among consumers regarding how organizations handle their data.


Recently, Apple even released new privacy controls and even “nutrition labels” to provide users with more insights regarding what data is collected and then used by applications. This has made privacy an even bigger topic as public awareness continues to grow.


There are a few factors that are attributed to the growing privacy rights requests that organizations receive. This includes more mainstream coverage of incidents that involve the loss of personal data, along with a growing number of global privacy laws being introduced, and an increase in overall awareness of these privacy actions. If your organization is not using an automated DSAR solution, then this increase in requests may result in privacy teams being faced with significant delays when it comes to responding to various data subjects.


These delays pose a risk and may result in breaches that can result in organizations not only being fined in some way, but also losing consumer trust. Even if you only get a few requests, the total number of DSARs is steadily growing, which helps to highlight the need to implement some type of automated DSAR solution right away. 

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