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The Crucial Role of Data Discovery in Identifying and Managing PII Risks

By Alisa Fetic


The ability to identify and manage PII (Personal Identifiable Information) risks is an important part of any strategic plan for small or established businesses. Data discovery plays a crucial role in this strategic plan by enabling you to visualize data sets and see trends and outliers.


It can also provide automatic information classification, access to data insights for businesses, and identify where specific PII data lies in the repository.


Moreover, the data discovery process can help you know the owners of PII and any regulations you may be violating as a result of unsecured storage, use, or transmission.


Here is a deeper look at the role data discovery plays in identifying and managing PII risks.


Meeting Compliance Requirements


While following guidelines and regulations is important, data privacy has become more of a social movement and an expectation for most customers. Data discovery helps you stay compliant with regulations and also meets your customers' expectations regarding PII privacy.


Data discovery is the best way to visualize and analyze data and ensure it's protected when in transit, in use, or at rest. This helps you build trust with customers while staying compliant and avoiding non-compliance penalties.


Data discovery ensures you protect the PII of your customers, employees, and business associates and stay compliant.


Understanding and Detecting PII


To effectively identify and manage PII risks, you need to understand your data and identify PII. Data discovery can help you classify information and identify trends and outliers from volumes of structured and unstructured data sets.


According to statistics, about 80% of data is usually unstructured, which can be a culprit for outdated, trivial, and redundant information.


Data discovery can help you sift through such unstructured or structured data sets and identify PII with the aim of finding sensitive information. It also helps in eliminating false positives and identifying accurate and current PII.


Classifying PII


Classifying information depending on its sensitivity is an important part of understanding your business data. During the data discovery process, you can identify and classify PII into the following.


  • Restricted or highly sensitive information.
  • Private information that's not as sensitive but can cause some damage to an organization.
  • Public or low-risk information with little or no restrictions.


Conducting Risk Assessment


Data discovery shows you where your PII is stored and the risks involved in its storage, use, and transmission. It also enables you to perform risk assessments and identify gaps and vulnerabilities in your PII security strategy.


The information you uncover during the process will inform your next data security plan. For example, the risk assessment helps you identify threats and how to minimize their impact when they occur. You can do this through the data discovery process that will allow you to do so.


  • Identify the people who will be affected by PII non-compliance issues.
  • Identify regulated and non-regulated PII.
  • Know the existing security risks, their magnitude, and the consequences of unregulated PII.
  • Ways to destroy outdated PII like employee information or information about former business partners.


Conclusion


Data discovery plays a crucial role in keeping PII safe when in use, in storage, or in transit. It provides an important way of identifying and managing risks resulting from non-compliance, which could lead to financial losses.


Keeping PII safe also ensures sensitive customer information is safe, which increases trust and loyalty. That makes data discovery an important security strategy for any organization that wants to stay in business for a long time. 

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